Meta-nature
A pro nature activity design
Role
Timeline
Team
Tools
UX/UI Designer
Product Designer
Mar - May, 2022
Mingrui Zhang, Zhufan When
Aiwen Mai, Ranran Liao,
Fucong Xu
Figma
Rhino
Overview
This is a sponsor project with GAC Group. We created a pro nature service design in the context of metaverse and autonomous driving to explore the coexistence of man and nature in the future.
A set of travel experience, including vehicle, APP metaverse function and travel service, can help people travel conveniently and sustain harmony with nature.
#01 It's easy to go to nature
You can effortlessly book exciting nature trips. We offer a diverse travel destinations and nature-centric activities. Through AR experiences and others' travelogues, you can visually immerse yourself in the landscapes of the destinations.
#02 We have everything you need
Courtyard, the shared autonomous driving vehicle, will pick you up along with everything you need for your journey at the scheduled time. No need to worry about preparations or checklists; you can relax and enjoy your nature trip.
It also provides a liberated space for you to work, read, rest, and do everything you want while being surrounded by nature!
#03 Experience in nature wherever you are
The robust collection feature helps you capture memories from your journey and stores them in "My Library." You can revisit or share them on any device, use them for creative purposes, or even trade them with others to acquire unique virtual identities.
#04 Let's protect the nature together
At each destination, real-time spots are established to closely monitor the local natural environment. Environmental conservation takes precedence, and in situations where the environment is unsuitable for tourism—such as during animal breeding seasons or periods of plant vulnerability—the travel routes are promptly adjusted.
Main Problems
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Daily work efficiency magnifies, impacting well-being.
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Unplanned human activities harm wildlife, damage ecosystems, and disrupt biological cycles.
Solutions
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Biophilia - Nature benefits human mental and physical health.
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Digital terminals and smart vehicles offer a shared model for a more immersive and personalized nature-friendly travel experience.
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Standardized travel minimizes human impact, fostering sustainable development.
Scroll to see the process
Background
01 Diminishing Nature, Rising Anxiety
02 The deteriorating natural
Daily work efficiency is significantly enhanced, blurring the lines between work and rest, affecting people's overall health.
Urbanization and technological progress further disconnect individuals from nature.
“Connecting with nature is a stress-relieving activity that benefits overall well-being.”
Wilson Edward O.(1984).Biophilia.
Canbridge, MA: Havard University Press
Unplanned human activities harm animal and plant habitats, disrupting the natural environment and life cycles.
“Organized tourism is beneficial for preserving local biodiversity and the natural environment.”
We need
# A new kind of pro-nature travel experience
Research
01 What kind of environment will people interact with nature in the future?
# 3 elements of interaction
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People want to get along with nature in a real environment full of nature.
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People want this scene to have a certain degree of freedom and variety.
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People want the construction of this scene is divided and keeps a friendly distance from nature.
1.Deconstruct product layer interaction layer context layer
2.Analyze the static characteristics
the interaction between human and nature
3.Summarize 5 interactive elements(future design vision)
National Park
Zoo
Pet
Let's
a game!
paly
02 What fantasies and expectations
do people have about nature
travel in the future?
Let's imagining the future of nature travel
How can we interact with small animals in the future?
What will happen?
# 5 elements of interaction
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Maintain a positive relationship with nature, minimizing interference with the natural environment.
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Engage in close and enjoyable interactions with wildlife, especially animals, in a safe manner.
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Desire to document highlights and memorable moments during the journey.
03 Meet our 3 users!
Traveler, who is busy with his daily work, are urbanites with nine-to-five jobs. In his limited holidays, he yearn for beautiful natural surroundings, fresh air, and the wonders of nature to help him relieve stress.
Passionate about various outdoor activities. They excel in activities such as hiking, fishing, and boating, which are organized, follow a relatively fixed schedule, and have clear objectives.
Enthusiasts love everything about the natural world; curiosity fills them. Electronic devices serve as their eyes to explore nature, and their desire is to explore nature even while staying at home.
Goal
Painpoint
Opportunity
Goal
Painpoint
Opportunity
Goal
Painpoint
Opportunity
Design Summary
Online: Metaverse Platforms
Offine: Cortyard Vehicle + Real-time Spot
In the context of the metaverse and unmanned driving, the combination of digital terminals and intelligent vehicles provides urban residents with a shared travel model, which creates a more immersive, personalized and convenient pro-nature travel experience.
1. Metaverse
Platforms
2. Cortyard Vehicle
3. Real-time
Spot
Organize and evaluate the UX process
After design summary, some scattered design ideas quickly emerged. To organize and evaluate the UX process, we impersonate three types of users and experience the proposed preliminary costumer journey.
# Desktop Walkthrough
Bugs, insights, and ideas found at each stage of the process of testing preliminary costumer journey were listed on the whiteboard.
Ideas
Insights
Bugs
Make an appointment
Reach nature
Contact nature
1. Stimulate the process
2. Take notes
3. Discuss and iterate
Metaverse Design
01 Functions
01
Book A Journey
02
Nature Experience
03
Collaboration Creation
04
Open Community
05
Avatar
Various options
VR Preview
Convenient service
Museum
White noise
Scent
Picture
Journey note
NFT
My nature collection
Sell
Share
Exchange
Communicate
Virtual image
Virtual accessory
Video
Encyclopedia
02 Metanature APP
Metanature APP
-- travel
Select travel destinations conveniently :)
#01 Diverse indexing
methods
Helping you find the best destination!
#02 Introduction to attractions
Official information, community travelogues, AR preview – comprehensive understanding of the destination.
Share your travel experiences and exclusive creations here, interact with users in various ways.
#01 Diverse NFTs
Sharing and trading a variety of products created during or after travel
White Noise
VR Experience
Metanature APP
-- community
Sharing nature in the community
03 Metanature Museum
Experience the beauty of natural life online.
#01 Create your own natural museum
Modeling
Store
Collectibles Album
#02 Interact with virtual nature across multiple devices.
Welcome to my nature museum
#01 Customize your virtual avatar freely and enjoy a more fun experience!
04 Metanature Avatar
Design your virtual avatar
Create accessories
Purchase accessories
Accessories
#02 Engage with your virtual avatar in online communities and during offline travels. This can help you reduce social awkwardness!
Vehicle Design_Cortyard
01 Preliminary Sketch
02 Design Sketch
03 Interior Design
Screen in the car
Foldable table
04 Interact with nature through
the car window.
View information, take photos, capture scents, record videos, record audio, and generate models inside the car, connecting natural travel with the Metaverse.
Display species information
Capture stunning photos
Generate animal models
After detecting animals, the car window displays relevant information to help tourists learn more about them.
Capture beautiful moments at any time
Scan encountered creatures, generate virtual models, and enjoy them in online museums
